(Generally 30 – 150 words)

Usually Thank You messages and invitations (to current or former customers)

‘The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is 5-20%.’

‘’Existing customers are 50% more likely to try new products and spend 31% more, when compared to new customers.’

From ‘Customer Acquisition Vs.Retention Costs – Statistics And Trends’ – by Invesp

‘85% of our 3,000 respondents chose an item that came from an existing supplier or relationship.’ Royal Mail Independent Research Project ‘This Time It’s Personal’

  • A great way to get attention and remain in memory for longer
  • A powerful way to strengthen a connection and develop or reignite your relationship
  • Choose a great image when sending cards (not necessarily you logo). It will often mean the card is kept longer and the image serves as a trigger to thinking about the handwritten message and your product or service

Optional: Include an incentive to take action (eg voucher, entry to an event, gift – ‘lumpy mail’)

Find out how it works, pricing, or interesting resources about direct mail.

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